Style-ology Magazine: Betsey Johnson NEW Fragrance
Event Date: 8/9/2011 (By Style-ology Magazine Fashion Correspondent: Kim Green)
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Happy Birthday to you! Happy Birthday to you! Happy Birthday Betsey Johnson and congrats on Too Too!!!!!
What better way to celebrate turning 69 than to have 100 people sing Happy Birthday to you as you launch your signature fragrance?
Milk Studios hosted an eclectic group of onlookers, supporters and friends as Betsey Johnson debuted “Too Too”; the new signature fragrance addition to her iconic fashion line.
Before becoming one of the fashion world’s most celebrated designers, Betsey Johnson was a trained dancer. So, in 1978, she took the natural “grand jete” into forming the Betsey Johnson label.
Fast forward to 2011 and Johnson showed that she is still a dancer at heart, especially after she executed a perfect split on the floor. (She’s sixty-nine years old, remember.)
Too Too is a blend of floral smells, featuring sandalwood, vanilla and jasmine and fruity scents including passion fruit, strawberry and mandarin. The fragrance captures playfulness and whimsy in a bottle almost as fun as Betsey Johnson.
Johnson refers to her fashion style as “take a leotard and add a skirt,” so there’s no wonder how she conceived the idea to mold the fragrance bottle into the shape of a dancer, complete with a pink and black leotard and skirt and a black lighting bolt tattoo, which mirrors the one Johnson proudly displays on her own chest.
Dancers from The Stephen Petronio Dance Company applauded Betsey with a performance of “Underland” set to music by Nick Cave. Ballerinas from the Bolshoi Ballet Academy and the Russian American Foundation sprinkled the room, enhancing the Too Too theme. Celebrity Stylist June Ambrose showed her support as well; guests enjoyed pink Betsey Johnson cup cakes and delectable fruit selections.
Johnson extended her many thanks to everyone for their support, but the thrills of clothing design beckoned. ”Fashion Week is coming. I’ve got to go work my ass off.”
